Digital Product Innovation

Digital services & assets meant to enhance your collections.

A branch of 

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Who are we?

.Smart is a branch of De Rigueur Group, the major Product Innovation Office in the French Fashion industry. This business unit is dedicated to digital product innovation and focuses on two specific fields:

- digital services to enhance the customer experience in the product -
- digital assets: from physical collections to virtual assets -
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The Smart Label

Embedding content to power your collection.



The Low Impact Software Advisor.

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Digital Assets

Duplicate your collections for the digital worlds.


Contact us

For further information, you can book a 15 minutes call.

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